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WELCOME TO
DISRUPTIVE SELLING

Unlocking the Power of Efficient and Effective Selling

TODAY's ENVIRONMENT

The first five minutes of a new business pitch forms the customer's opinion of the presenting team and sets the receptivity to the remaining content. This program teaches executives to think like an entrepreneur and to adapt the strategy of the 5-minute investor pitch to a range of sales situations. Maintaining consistent sales communication ensures that everyone is aligned, messages are clear, and the customer experience is seamless across all touchpoints. All emerging technologies and how to use them in the pitch are covered.

WHY CHOOSE US

Disrupt.

Define.

Differentiate.

Our approach is rooted in innovation, decades of experience, and a deep understanding of today's challenges. Our workshops leverage GenAI to help teams understand its benefits in content generation and storytelling and strategic insights to craft compelling narratives that resonate in today's dynamic market.

Program Description

The goal of this program is to teach executives to think like an entrepreneur, and more importantly, to learn how to adopt the strategy of the 5 minute investor pitch and deploy the techniques to a range of sales situations. A buyer's receptivity to the team and to the proposal is generally created in the first five minutes of the presentation. The vast majority of presentations waste that critical time and, thereby, lose the selling advantage -- a lesson learned by every startup which has only five minutes to convince an investor to choose her or his company over ten others. The rigor of the 5 minute approach focuses the sales presentation and forces the discipline of identifying the critically important components -- separating "the need to have" from "the nice to have." The program covers all the associated opportunities and risks of leveraging emerging technologies like GenAI, providing participants with the working knowledge of when and how to effectively use these in the selling environment.

Format

In-person and virtual sessions:

Full day session (6 hours)
Half day session (3 hours )
60-90 minute virtual session
Customized Workshops

Target Audience

Offering Tracks:

Executive track - VP/ EVP +
Fast Track - highly promotable/ leadership potential (senior, mid-level executive)

Meet the Team

Cleve Langton

Cleve brings 30+ years of experience in marketing, advertising, public relations, market research and development of integrated marketing campaigns. He has extensive experience in business development, having served over 15 years as Corporate EVP Business Development and Chief Growth Officer of DDB Worldwide, a top 10 global ad agency.

Cleve has broad international experience running global accounts such as PepsiCo, Mars and Unilever and running over 400 multinational new business pitches. He also has in depth experience with startup and early stage companies having been a C-suite executive or board member in 11 start up and early stage companies.

In prior advisor roles, and in his current role as co-founder and director of the Columbia Angel Network, he has reviewed investment decks of 108 companies as an advisor to founders and CEOs.

Cleve holds an BA in Journalism from New York University and an MBA from Columbia . He started his career in product management at General Foods Corporation ( merged into Kraft) in the Post Cereals division. He has served on the board of many for profit companies and non-profit organizations

Stephanie S. Anderson

Stephanie joins the team at Disruptive Selling to help leaders focus on two key issues: the importance of concise storytelling to sales, and the importance of consistent storytelling to the brand. In addition, Stephanie currently serves as CEO of SharedCMO, a fractional Marketing and Strategy firm serving small and mid-sized companies. She is also the Chairman of the Advisory Board of Solutionize, Inc. actively launching TeamPatient™, a cloud-based personal care network designed to provide collaboration and communication with the patient at the center of their team of doctors, family, friends, recovery counselors, and caregivers.

With over 25 years of experience working in small, medium and enterprise companies, Stephanie has held multiple roles in strategy, sales, marketing, and operations. Most recently, she was Group Vice President of SMB Direct Sales at Charter Communications leading 1500 sales associates nationwide. Prior to that, she was Chief Marketing and Strategy Officer for Ai Media Group, a Blackstone PE -backed media company. Anderson served as Senior Vice President and Chief Marketing Officer of Time Warner Cable Business Services Division, Vice President, Marketing & Advertising at Cablevision, and Chief Marketing Officer at Visitar, Inc. an early-stage SaaS company.

A four-time ‘Most Powerful Women in Cable’ honoree, winner of multiple Advertising Awards, and former President of the NYC Chapter for The CMO Club, Anderson prides herself on being able to see the distance (strategy), and then go the distance (execution).

Brandon Procak

A seasoned professional with nearly 20 years of experience, Brandon co-leads global divisions in Tech Innovation and Cloud Computing at BCG, overseeing diverse technology offerings that include web3 (blockchain and digital assets), IoT (digital twins, smart cities), Spatial Computing (AR, VR, Metaverse), and Quantum Computing.

Previously at EY, he specialized in Strategy & Large-Scale Business Transformations for the U.S.' largest financial institutions, leading global teams of up to 500 people.

He also ventured into entrepreneurship, as the CEO of a real estate technology platform and a co-CEO of a web3 bootcamp academy.

Brandon holds an MBA from Columbia Business School and a BBA from Baruch College. Brandon also shares his expertise as an Adjunct Professor lecturing graduate level MBA courses at Baruch College.

Brandon also served as the Vice President of Mentoring for the Hispanic Business Association, and actively held leadership roles within EY's Advancing Latino Executives program, building the company's largest Latino mentoring network.

Representative Experience